Full doses. Real forms. Nothing to hide.
Supplements formulated with the most bioavailable form of every nutrient, made in the EU by GMP-certified manufacturers.
Made in the EU
Manufactured under EU food law, fulfilled from Germany
GMP certified
Produced in facilities certified to Good Manufacturing Practice
EFSA referenced
Every health claim traces to an approved EFSA entry
30 days
Money-back guarantee, no questions asked
Find the formula for what you're working on
Collections built around outcomes rather than ingredient lists.
Beauty & Collagen
Skin, hair, and cellular health from the inside. Collagen peptides and antioxidant formulas with the doses ...
3 products →Daily Vitality
The three that do the heavy lifting. A comprehensive multivitamin, premium omega-3, and vitamin D3+K2 — the...
11 products →Energy & Focus
For the hours that demand more. Caffeine-based and caffeine-free options — with the actual stimulant conten...
2 products →Immunity
The everyday foundations. Vitamins, minerals, and omega-3s to cover the gaps in an imperfect diet and suppo...
7 products →Joint & Mobility
For moving comfortably. Turmeric with piperine for absorption, and omega-3s — formulated around what actual...
3 products →Sleep & Recovery
For nights that don't come easy. Magnesium-based and melatonin-based formulas for falling asleep, staying a...
2 products →Sport & Performance
Built on what the research actually supports. Protein, creatine, and pre-workout at clinically relevant dos...
4 products →Stress & Balance
For a nervous system that won't switch off. Adaptogens and calming minerals to support your body's stress r...
2 products →Where most people start
Stress & BalanceAdaptogen Balance — Ashwagandha
Root extract standardised to 5% withanolides
ImmunityAncient Defense Black Seed Oil
Cold-pressed Nigella sativa
Energy & FocusAncient Vitality — Shilajit + Vitamin B6
Standardised shilajit resin, vitamin B6
ImmunityBone & Immune Support — Vitamin D3 + K2
Vitamin D3 50 µg with K2 as MK-7
The form matters more than the number on the label
A big dose of a poorly absorbed compound is a poor dose. We pay for the chelated, standardised and activated forms — the ones your body can actually use.
Chelated minerals, not oxides
Magnesium bisglycinate over magnesium oxide. Zinc bisglycinate over zinc oxide. Chelated forms are bound to an amino acid, which means better absorption and far less digestive upset — they cost more to make, which is exactly why cheaper brands avoid them.
Standardised botanical extracts
Our ashwagandha is standardised to 5% withanolides and our turmeric to 95% curcuminoids. Without standardisation, a milligram figure on a label tells you the weight of the powder, not how much active compound is in it.
Nutrients that work in pairs
D3 with K2, so calcium goes to your bones rather than your arteries. Turmeric with black pepper, because curcumin is poorly absorbed on its own. Omega-3 with vitamin E to keep the oils stable. Pairings are formulation decisions, not marketing.
Full disclosure on every label
No proprietary blends hiding a dusting of the expensive ingredient behind a big total. Exact amounts, every ingredient, plus complete allergen information on every product.
Every claim on the pack traces back to a source
Health claims on European supplements are regulated for a reason. Every claim we print references an approved EFSA entry — no vague promises, no invented benefits, no borrowed science.
Every product is made in the EU by GMP-certified manufacturers, and formulated to meet EU and German food supplement regulations — the strictest commonly applied standard in the European market.
Read our quality standards
Not sure where to start?
Tell us what you're working on and we'll point you to the right formula — or tell you honestly that you don't need one.